Amplifi Commerce Launches charming charlie on Latest Magento Enterprise …

DALLAS--(BUSINESS WIRE)--April 23, 2013-- 

Amplifi Commerce, a leading independent eCommerce ebusiness consultancy and provider of multi-channel commerce and interactive marketing services, announces its recent success in launching a new charming charlie Commerce enabled site built upon on the latest Magento Enterprise Commerce platform, marking a milestone in the ongoing efforts to help charming charlie extend its award winning in-store experience as the darling of shopping malls, to online shoppers.

“Amplifi Commerce has impressed us with their expert knowledge of the Magento platform and their ability to rapidly deploy the technology to our complete satisfaction. The phased approach enables us to begin leveraging the Magento platform today, while enabling us to evolve our online offering over time, on our schedule. Amplifi Commerce was absolutely the right choice in a partner to help us move our online business forward,” said John Hnanicek, CIO of Houston-based charming charlie.

The new site complements the in-store branding of charming charlie, providing the right platform for both immediate and future expansion, while allowing customers to engage with charming charlie today through a local optimized store locator, informative updates on trends and promotions, the ability to subscribe to email newsletters as well as Charm Club (charming charlie’s exciting loyalty program). The new site will serve as the foundation for additional eCommerce expansion at charming charlie, with plans already underway to help online customers “find their fabulous” while interacting with the full fashion accessory line. Amplifi Commerce will continue to enhance the new site, enabling eCommerce and customer experience through integrated campaign management, online merchandising, order warehouse management and fulfillment.

“Amplifi Commerce is very excited to help charming charlie embrace its new online commerce presence, while continuing to serve as its eCommerce consultancy of choice,” says Corey Mellick, President and CEO, Amplifi Commerce. “We have and continue to AMPLIFY the charming charlie brand online, helping convey an online customer experience fully aligned with the fun and accessible brand experience that is the hallmark of every charming charlie store nationwide.”

About charming charlie

charming charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. Winner of several awards over the past few years, charming charlie has been recognized for leading a retail revolution. Its uniquely designed in-store experience features an unparalleled variety and volume of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. With more than 240 stores in the United States stocked full of all the latest trends, charming charlie is spreading style from coast to coast with fabulous, affordable fashions and insider style advice that has women coming back again and again.

Come find your fabulous. Visit or

About Amplifi Commerce

Amplifi Commerce is the leading provider of multi-channel commerce and interactive marketing services enabling clients to navigate and thrive in today’s digital economy. The company’s eCommerce consultancy provides business strategy, digital marketing, technology implementations and operational management solutions that make a measurable difference to retail brands across the globe including charming charlie, Claire’s stores, Fox Head Racing, lululemon athletica, Laura Mercier, and Sur la Table. Amplifi Commerce is headquartered in Dallas, with client offices in New York, Chicago and Los Angeles. For more information, please visit

About Magento

The Magento eCommerce platform serves more than 150,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now a division of X.commerce, Inc. (NASDAQ: EBAY).

If you would like more information about this topic, please contact Travis Hess at 972-861-5445 or email at

    CONTACT: Amplifi Commerce 

Travis Hess, 972-861-5445

Cell: 773-732-6063

    SOURCE: Amplifi Commerce 
Copyright Business Wire 2013 

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