Rubin

In its own words “Breaking Development focuses on new, emerging techniques for web development and design for mobile devices”. I would say that Breaking Development is an emerging conference offering an interstellar lineup of speakers with an intimate atmosphere, capped at just 250 lucky attendees. Their next event is being […]

Have you ever wondered what it meant to “mixin” functionality into your classes? Have you seen include and extend used in Ruby code and wondered what was going on? If so, then you’ve come to the right place. Mixins can offer a lot of flexibility to your code and by […]

The holy grail for any business is to build a relationship with its customers that sticks. The relationship is designed to be so strong that it ensures customers keep coming back for every possible need. Retailers, defined as any business providing a finished product to its customers, are especially driven […]

Nine years ago, when I started my business, I was proud of my sales conversion rate – it was very close to 100%. Fantastic, right? Well it wasn’t until I was telling this to a business advisor, that he brought me back down to earth. See, his reasoning was that […]

I was speaking to a client of mine recently, who broached the subject of their old web developer. She was telling me a number of things she didn’t like about them, and reiterating why she liked my business more. I was flattered. However, I asked a question that explained so […]

In my last article, we reviewed the traditional AIDA sales process — Attention, Interest, Desire, Action. The funnel describes the traditional sales process, and it works well. But what happens _after_ the sale? Customers are hard to come by (and usually cost a lot of money). The AIDA process doesn’t […]

I have been incredibly busy lately, and yet I have still found time to watch an occasional television show or movie. Granted, I still watch far less television than the average person, but the other day I thought about how I could better spend that 3-5 hours a week I […]

The other day I tweeted about a presentation I’m giving next week, offering a coupon code to my followers. One user replied that they couldn’t make it to my presentation, but asked if I could retweet their conference event for them. I took a quick look at their Twitter profile, […]

Undoubtedly, the canvas element in HTML5 is the feature that most developers will want to use to develop truly rich web applications – without needing to install browser plug-ins like Adobe’s Flash player.  Canvas was born at a time when client richness is at the forefront of developers’ minds.  Modern […]