www.moissanite.com
MORRISVILLE, NC, Aug 30, 2011 (MARKETWIRE via COMTEX) —
Charles Colvard, Ltd.
/quotes/zigman/82970/quotes/nls/cthr CTHR
0.00%
, the sole manufacturer of
created moissanite gemstones, The Most Brilliant Jewel In The
World(R), is pleased to announce that its wholly-owned subsidiary,
Moissanite.com, LLC, has launched its e-commerce website, which can
be accessed on the Internet at
www.moissanite.com .
The
www.moissanite.com website is built upon the robust Magento
e-commerce software platform, which powers websites for many of the
world’s leading brands. On the website, consumers will find
educational information about the elaborate process, involving
several years of collaborative research and development, by which
silicon carbide crystals are grown, including the hand faceting and
polishing by master gem cutters that produces an incredible,
near-colorless jewel among the most dazzling on earth. In a class of
its own, with nearly 2.5 times more fire than diamond, moissanite is
a unique jewel with unsurpassed brilliance and fire that delivers
quality, beauty, and value like no other gemstone, including diamond,
sapphire, ruby, and emerald. In addition to a wealth of information,
the site also offers consumers an exceptional selection of loose
moissanite gemstones and finished jewelry, including rings, pendants,
bracelets, and earrings, all at an incredible value. The Company
intends for Moissanite.com’s customer service to be second-to-none,
providing consumers with comprehensive assistance to make every
shopping experience effortless and enjoyable.
“We are very excited about our new e-commerce site and the platform
it provides for increasing consumer awareness of the breathtaking
beauty of moissanite jewels, introducing unique brands that
complement The Most Brilliant Jewel In The World(R), and expanding
our market share,” stated Randy N. McCullough, Chief Executive
Officer of Charles Colvard, Ltd. “Once we are fully satisfied with
the look and feel of the site, along with the ability of the
merchandise selection to properly present the vast array of
moissanite jewelry available on the market, we plan to launch
comprehensive marketing and social media campaigns designed to build
consumer traffic and increase business for all wholesalers and
retailers selling moissanite through a variety of channels.”
“We are pleased to roll out this critical first component of our
digital marketing strategy,” noted Craig T. Laing, the Company’s
recently appointed Vice President of E-commerce and Marketing.
“Today’s consumers expect manufacturers of branded products to
provide direct access to information, support, and purchasing
options. We believe that Moissanite.com is uniquely positioned to
offer one-of-a-kind jewelry configurations and exclusive designer
lines to the consumer. By leveraging our current customers’ passion
for moissanite through social media marketing programs and creating
synergies among all of our digital properties, we plan to engage new
consumers and raise overall moissanite awareness in a manner that we
expect will increase this unique jewel’s share of the $120 billion
global jewelry market.”
About Moissanite.com, LLC and Charles Colvard, Ltd.
Moissanite.com, LLC, is a wholly owned subsidiary of Charles
Colvard, Ltd., and is based in the Research Triangle Park area of
North Carolina. Charles Colvard, Ltd. is the global sole source of
moissanite, a unique, near-colorless created gemstone that is
distinct from other gemstones and jewels based on its exceptional
fire, brilliance, luster, durability, and rarity. Charles Colvard
Created Moissanite(R) is currently incorporated into fine jewelry
sold through domestic and international retailers and other sales
channels. Charles Colvard, Ltd. is headquartered in Morrisville,
North Carolina, and its common stock is listed on the NASDAQ Global
Select Market under the symbol “CTHR.” For more information, please
access
www.moissanite.com or
www.charlesandcolvard.com .
This press release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended.
Statements expressing expectations regarding our future and
projections relating to products, sales, revenues, and earnings are
typical of such statements and are made under the Private Securities
Litigation Reform Act of 1995. These forward-looking statements
include, but are not limited to, statements about our plans,
objectives, representations, and contentions and are not historical
facts and typically are identified by use of terms such as “may,”
“will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,”
“estimate,” “predict,” “continue,” and similar words, although some
forward-looking statements are expressed differently.
All forward-looking statements are subject to the risks and
uncertainties inherent in predicting the future. You should be aware
that although the forward-looking statements included herein
represent management’s current judgment and expectations, our actual
results may differ materially from those projected, stated, or
implied in these forward-looking statements as a result of many
factors including, but not limited to, our dependence on consumer
acceptance and growth of sales of our products; our dependence on
third parties for the sales and marketing of our products to end
consumers; dependence on a limited number of customers; our current
customers’ potential perception of us as a competitor as we enter the
finished jewelry business; general economic and market conditions,
including the current economic environment; dependence on Cree, Inc.
as the current supplier of the raw material; intense competition in
the worldwide jewelry industry; the financial condition of our major
customers; risks of conducting business in foreign countries; the
pricing of precious metals, which is beyond our control; our ability
to protect our intellectual property; and possible adverse effects of
governmental regulation and oversight, in addition to the other risks
and uncertainties described in our filings with the Securities and
Exchange Commission, or the SEC, including our Annual Report on Form
10-K for the fiscal year ended December 31, 2010 and subsequent
reports filed with the SEC. Forward-looking statements speak only as
of the date they are made. We undertake no obligation to update or
revise such statements to reflect new circumstances or unanticipated
events as they occur except as required by the federal securities
laws, and you are urged to review and consider disclosures that we
make in the reports that we file with the SEC that discuss other
factors relevant to our business.
Company Contact:
Timothy Krist
Chief Financial Officer
919.468.0399, ext. 295
tkrist@charlesandcolvard.com
Investor Relations:
R. Jerry Falkner, CFA
RJ Falkner Company
800.377.9893
info@rjfalkner.com
SOURCE: Charles Colvard, Ltd.
mailto:tkrist@charlesandcolvard.com
mailto:info@rjfalkner.com
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