Advertising pioneer E. St. Elmo Lewis developed the popular AIDA sales process in 1898. Lewis argued there were four cognitive phases buyers follow when purchasing a new product or service — Attention, Interest, Desire and Action. The popular AIDA model outlines the basic process that causes people to become motivated […]
Daily Archives: August 6, 2011
4 posts
By Simon Pascal Klein 4th Aug 2011 Logo Design, Podcast Inspiration 2 And bam, episode 13! This week I had the honor of catching up with logo and identity designer David Airey to discuss his career and thoughts on freelancing, pro bono work, and identity design. Download this Episode […]
I first heard of Sinatra a couple of years ago and have been in love with it ever since. For those who haven’t heard of it, Sinatra is a DSL that is used to create web applications. It is written in Ruby and was originally designed by Blake Mizerany, but […]
Episode 124 of The SitePoint Podcast is now available! This week the panel is made up of regular members Louis Simoneau (@rssaddict), Patrick O’Keefe (@ifroggy) and Stephan Segraves (@ssegraves). The panel discuss topics from Google’s new Page Speed service currently in beta to Apple’s IiPhone ruling the Mile High WiFi club. Listen […]