Zend certified PHP/Magento developer

Display site logo in custom email template

I want to display the site logo in one of the section of my New account email confirmation template. So basically when user signup they receive an email of the account creation. Now I want to customize this content. I went to Marketing -> Communication -> Email Template and change my template content. Below is what I get


  
    {{var store.getFrontendName()}}
  

Now I’m wondering why my Site logo is not displaying. Honestly I don’t know if this is the correct code to display the actual site logo in the email. When I view the email in my email client I get a broken site logo. Any idea on how to fix this?