Guidance, a web, mobile and social commerce design and development
agency trusted by Internet Retailer Top 500 companies, today
announced the relaunch of Murad.com, a commerce site for Murad, Inc.,
the dermatologist-developed innovative, science-based skincare line that
delivers high-performance topical and internal skincare products.
Guidance provided commerce, web development, and integration services
for the new site built on the Magento® Enterprise platform.
Murad required an updated website that provided a user-friendly, branded
online shopping experience on a modern e-commerce platform with powerful
merchandising tools. In addition to building a feature-rich homepage,
category page and shopping cart, Guidance greatly improved Murad.com’s
merchandising capability with the development of a feature rich-product
detail page, which includes tabbed navigation customer reviews, product
details and ingredients, as well as “how to use” information.
Additionally, the page includes a “Customers Also Liked” cross-sell
feature and integration with Facebook, Twitter, Pinterest and Google+ to
encourage expansion of the company’s social networks.
“Murad.com also required seamless integration with checkout and order
management processes,” said Jason Meugniot, President CEO of Guidance.
“We developed the extension that enabled the Magento platform to
integrate with Oracle R12.”
Guidance deployed solutions to integrate Magento Enterprise with Chase
Orbital Payment Gateway to pre-authorize credit cards during order
submission; BazaarVoice for ratings and reviews; and SilverPop for
transactional emails.
The new site also features “What’s Right for Me?”, a multi-step, skin
analyzer that recommends a personalized skincare regimen. The site also
features live chat, exclusive offers, a store and spa locator, and
skincare resources.
“The Guidance team was impressive in their approach and execution to
solving complex problems with our redesign,” said Richard Murad, General
Manager for Murad, Inc. “They went above and beyond to develop the right
solution and launched our site on-time. We couldn’t be happier with the
quality of their work and the end result.”
About Murad
Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the
world’s foremost authorities on health care and a pioneer of the
clinical skincare movement. Dr. Murad is a practicing physician at the
Murad Inclusive Health Medical Group in El Segundo, Calif. where he
pioneered the Inclusive Health® approach to optimal living. All Murad
products and services are based on The Science of Cellular Water®, Dr.
Murad’s unified theory of health and aging. Sold in 46 countries, Murad
is the #1 selling clinical skincare brand at many locations including
Sephora and Ulta. For more information go to Murad.com,
Facebook.com/murad or @DrMurad on Twitter.
About Guidance
A Magento Partner Excellence Award Winner, Guidance designs, builds and
hosts highly customized commerce solutions for today’s leading
retailers. Since 1993, national retailers and consumer product
manufacturers alike have relied on Guidance’s expertise to facilitate
more than $3 billion in web, mobile and social commerce.
Brands such as Bank of America, The Coffee Bean Tea Leaf, Foot Locker,
Harbor Freight Tools, Honda, Hyundai, Intel, Mars, Nike, Oakley, Relax
the Back, TOMS Shoes, Walt Disney and others, have engaged Guidance to
build more than 300 world-class, multi-channel websites and apps that
captivate, engage and incite loyalty.
Learn more at http://www.guidance.com
and connect with us at http://www.twitter.com/guidance,
http://www.facebook.com/guidancesolutions,
http://pinterest.com/GuidanceSolsInc,
and http://www.linkedin.com/companies/guidance.
