ATLANTA, GA, May 09, 2012 (MARKETWIRE via COMTEX) —
Liberator, Inc.
/quotes/zigman/4254074/quotes/nls/luvu LUVU
-22.22%
(otcqb:LUVU), a progressive,
vertically integrated company capitalizing on the emerging sexual
wellness revolution through the worldwide marketing of the
Liberator(R) brand, today announced it has signed an agreement with
One Pica, a leading digital commerce agency and top-tier Magento Gold
Partner, to launch a comprehensive new online presence for Liberator.
As part of the agreement with One Pica, Liberator has selected the
Magento Enterprise Platform to handle both the front and back-end
side of the new Liberator.com along with four other web properties.
The new site overhaul is expected to be rolled out in the fall of
2012.
“We are thrilled to announce our exciting online initiatives with One
Pica as our system integration partner,” said Louis Friedman,
President and CEO of Liberator, Inc. “One Pica has been behind the
successful implementations of several large scale projects, including
those featured on Inc. Magazine’s list of 500 fastest growing
companies. As sexual wellness products continue to enter the
mainstream, we look forward to implementing online strategies and
social media initiatives with One Pica to capitalize on our
industry’s robust growth projections.”
In a recent article published by London’s Daily Mail, sexual wellness
product sales have been reported as skyrocketing, in part due to
larger mainstream awareness and stars such as Gwyneth Paltrow and
Jane Fonda divulging their bedroom secrets about sex toys that would
historically have been labeled as taboo. In fact, vibrator sales
alone are set to become a USD $52 billion annual business by 2020,
matching sales of the iPhone and Android, according to the article:
http://www.dailymail.co.uk/femail/article-2140779/Sex-toys-worlds-favourite-gadget-global-sales-soar-400-million-rival-smartphones.html?ito=feeds-newsxml
Mr. Friedman continued, “With this week’s news estimating that sex
toys may soon become as popular as many smartphones, we believe
Liberator is expanding our comprehensive online branding initiatives
at exactly the right time.”
The new web properties, powered by Magento, will give Liberator
greater control over the content and presentation of the Liberator
brand moving forward. The new software will also allow Liberator to
enhance its social media awareness, as well as expand its ability to
test and analyze exciting new marketing opportunities for the rapidly
expanding sexual wellness market.
“Partners like One Pica clearly understand how to help their clients
realize the benefits of an enterprise-level marketing and e-commerce
engine,” said Michael Kane, Executive Vice President of Liberator.
“As we begin the development and rollout of our enhanced web
properties we continue to be extremely excited about the significant
growth prospects that we look to achieve in the future.”
About One Pica
One Pica is a digital commerce agency serving large and medium sized
online retailers across an array of industries including apparel,
food, athletics, home decor and more. The agency is known for a focus
on turning interactions into transactions, optimizing e-commerce
websites to increase conversions, and building a community around
strong brands. For more information, please visit:
www.onepica.com ,
or follow One Pica on Twitter: @Onepica.
About Liberator, Inc.
Liberator, Inc. is a dynamic vertically integrated public company
capitalizing on the emerging sexual wellness revolution through the
worldwide marketing of the Liberator(R) line of products, the luxury
and lovestyle brand that celebrates intimacy by inspiring romantic
imagination. Established with the conviction that sensual pleasure
and fulfillment are essential to a well-lived life, Liberator Bedroom
Adventure Gear(R) empowers exploration, fantasy and the communication
of desire, for persons of all shapes, sizes and abilities. Products
include Liberator shapes and positioning systems, pleasure objects,
and sensual accessories. Liberator, Inc. is currently housed in a
140,000 square foot vertically integrated manufacturing facility in a
suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees,
with products being sold directly to consumers and through hundreds
of domestic resellers, on-line affiliates and six international
licensees. The company is known for cutting-edge advertising and
product branding. Since inception in 2002, Liberator has sold over
$60 million of branded Liberator products.
Liberator operates an online retail e-commerce website at:
www.invest-in-luvu-liberator.com and can be followed on Twitter at:
www.twitter.com/Liberator .
For comprehensive investor relations material, including fact sheets,
research reports, and videos regarding Liberator, please follow the
appropriate link: Investor Portal, Research Report, Executive Team
Video, Factory Video and Investor Fact Sheet.
Forward-Looking Statements
In addition to historical information, this press release may contain
forward-looking statements that reflect the company’s current
expectations and projections about future results, performance,
prospects and opportunities. These forward-looking statements are
based on information currently available to us and are subject to a
number of risks, uncertainties and other factors that may cause
actual results, performance, prospects or opportunities to be
materially different from those expressed in, or implied by, such
forward looking statements. You should not place undue reliance on
any forward-looking statements. Except as required by federal
securities law, the company assumes no obligation to update publicly
or to revise these forward-looking statements for any reason. Actual
results could differ materially from those anticipated in these
forward-looking statements, even if new information becomes
available, new events occur or circumstances change in the future.
Company Contact:
Liberator, Inc.
Ronald Scott
Chief Financial Officer
770-246-6426
ron.scott@Liberator.com
Financial Communications Contact:
Trilogy Capital Partners
Darren Minton
President
Toll-free: (800) 592-6067
Email: info@trilogy-capital.com
SOURCE: Liberator, Inc.
mailto:ron.scott@Liberator.com
mailto:info@trilogy-capital.com
Copyright 2012 Marketwire, Inc., All rights reserved.
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