Locayta launches new plug and play e-commerce technology with Magento

~New conversion and sale boosting suite announced by leading software developer~

As market leading e-commerce platform Magento announces a confirmed 31.4% market share across their products, official partner Locayta has launched a revolutionary new profit-enhancing toolkit that can be plugged straight into any Magento platform.

Known for its flexible, feature rich capabilities, Magento is the platform of choice for more than 125,000 e-commerce businesses worldwide. The platform benefits from a global network of developers and official solution partners – one of whom is Locayta.

Locayta’s unique SaaS technology, Freestyle Merchandising®, has been proven to increase conversion rates by up to 19% for leading e-commerce brands. Clients including Tesco Clothing, boohoo.com, Superdry, Paperchase and the British Museum have all adopted Freestyle Merchandising to maximise their e-commerce performance and revenue.

Freestyle Merchandising delivers intuitive and intelligent search results, product recommendations and visual merchandising tools that can be controlled via one central dashboard. This is the first time that the Holy Trinity of e-commerce sales techniques has been available within a single software package.

The technology is powered by bespoke algorithms that track individual shopping behaviour and optimise results according to the customer’s preference. Added to that is patented technology Balance Factor®, which allows the retailer to prioritise search results, category pages and product recommendations to display the products most important to their business. Criteria might include new stock, most profitable stock or clearance lines, and can be adjusted by the retailer whenever desired.

Having launched their search capabilities as an official Magento extension in Spring 2012, Locayta has now developed the entire Freestyle Merchandising engine so that it can easily downloaded, unpacked and plugged into any Magento site on demand. The software suite offers many additional features, including multi-channel compatibility, SEO tools that drive site traffic through live search terms, and Locayta Notes – an exclusive note taking app that can be searched and synced via Dropbox across the iPad, iPhone and iPod Touch.

Andre Brown, CEO of Locayta, explains the importance of the new Magento collaboration for e-commerce retailers: “Online retailers need to tailor their merchandising strategy to multiple criteria” he says. “It’s about creating powerful, personal user journeys that inspire shoppers to buy. Freestyle Merchandising has been proven by our clients time and time again to increase conversions and basket values by making sure the right customer sees the rights suggestions every time. Now the ability to fully configure the entire suite with Magento quickly and easily opens up a new world of possibilities for e-commerce retailers keen to maximise the profits of their e-commerce sites.”

About Locayta

Locayta is an industry leading provider of e-commerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2002 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.

Locayta has developed Freestyle Merchandising in response to the merchandising limitations imposed by many e-commerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour.

Supporting hundreds of retailing clients internationally, Locayta’s Software as a Service technology has been proven to improve online sales by an average of 19%. Clients including Tesco Clothing, Superdry, Boohoo and Prezzybox have reported a consistent correlation between the implementation of Locayta Freestyle Merchandising and an increase in conversions rates and sales revenue.

About Magento

Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalogue, content and functionality of their online store. Founded in 2007, the company serves more than 125,000 e-commerce businesses worldwide with its tailored platforms: Magento Enterprise, Magento Community and Magento Go.

In 2011, Magento was acquired by eBay Inc. and became part of eBay’s X.commerce business unit. Magento is based in Los Angeles and employs more than 375 people worldwide.

For more information contact:

Mark Turner

Head of Sales


Tel: +44 (0)20 3440 6202

Mob: +44 (0)7814 458654


Published on: 12:00PM on 16th October 2012