LAS VEGAS, Apr 25, 2012 (BUSINESS WIRE) —
Today at the Magento Imagine eCommerce 2012 conference, Magento,
a leading eCommerce platform provider and division of X.commerce, Inc.,
an eBay Inc.
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+1.42%
company, announced that it worked with AOE
media, a Magento partner system integrator, to successfully meet the
commerce needs of Rovio
Entertainment Ltd., creators of the popular Angry Birds game. The
implementation highlights will be discussed later today in AOE media’s
session, “Deployment Pipeline for Magento Enterprise in the Cloud.”
Due to Angry Birds’ popularity and high demand, AOE media implemented
Magento Enterprise to host and scale in order to accommodate its growing
user volume.
“Since the inception of Angry Birds, our brand’s explosive growth has
led to more than 700 million downloads as of February. To help us, we
approached Magento and AOE media for a solution to effectively handle
the increase in demand of our webshop,” said Niklas Kari, business
development director, Rovio. “We are pleased with the variety of tools
available on the platform that have allowed us to create a unique and
seamless shopping experience for our customers. Having the option to
plug and play other capabilities gave us exactly the flexibility we were
looking for.”
The flexibility of Magento’s platform allowed Rovio to create a
fully-scalable solution to address its business needs. Hosting Magento
on the Cloud is yet another advantage of Magento’s platform, which
enables Rovio to automatically scale to handle several thousand requests
per second.
Additionally, Magento’s platform allows for integration with the
Shipwire extension, giving Rovio fulfillment services to manage global
warehouses automatically, resulting in shipping and cost optimization
and an increase in global inventory availability.
“We created Magento as a platform specifically to support merchant needs
like those of Rovio. We take pride in our powerful and flexible
technology and believe that collaborating and partnering with other
services and capabilities provides an enhanced customer experience,”
said Roy Rubin, general manager of Magento and chief product and
customer officer of X.commerce.
“We are very excited about the achievements we have made with our
auto-scaling infrastructure. This now allows us to serve other clients
with unmatched cost-effective scaling solutions for high-traffic Magento
platforms. The openness of the Magento platform also allows us to
partner with other companies that offer capabilities most beneficial to
our customers,” said Kian T. Gould, chief executive officer, AOE media.
“We are pleased that we were able to meet all the requirements needed by
Rovio to attain a flexible webshop with high-performing, flexible Web
hosting.”
About Rovio
Rovio is an industry-changing entertainment media company based in
Finland, and the creator of the globally successful Angry Birds
franchise. Angry Birds, a casual puzzle game, became an international
phenomenon within a year of release, and is now the number one paid app
of all time. Following this success in mobile gaming, Angry Birds has
expanded rapidly in entertainment, publishing, and licensing to become a
beloved international brand.
About Magento
The Magento
eCommerce platform serves more than 100,000 merchants worldwide and is
supported by a global ecosystem of solution partners and third-party
developers. Magento is a feature-rich, enterprise-class platform that
offers merchants a high degree of flexibility and control over the user
experience, catalog, content and functionality of their online store. In
August 2011, Magento was acquired by eBay Inc., and is now a division of
X.commerce, Inc. (an eBay Inc company).
About AOE media
AOE media is a leading global provider for Open Source-based Portal
development, Web Content Management and eCommerce and among the first
Magento Enterprise/Gold partners in Europe. With its headquarters in San
Francisco and Wiesbaden, Germany, it has handled hundreds of
implementations for major global names, such as Cisco Systems, Deutsche
Telekom, Sony and Panasonic. Since its founding in 1999, AOE media has
developed into an acknowledged specialist for integrated Web-Business
solutions, all the while staying true to its principle of only working
with leading Open Source technologies. Free software is an essential
part of the company philosophy and a key motivator for its more than 100
developers in six locations worldwide.
SOURCE: X.commerce, Inc.
eBay Inc./X.commerce
Mariel Firmacion, 408-250-1249
mfirmacion@ebay.com
Copyright Business Wire 2012
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