Zend certified PHP/Magento developer

MashON Launches Dabble, "The Cure for the Common Shop," at Demo Fall 2011

SANTA CLARA, CA, Sep 13, 2011 (MARKETWIRE via COMTEX) —
MashON, Inc., a leading provider of web-based product
personalization technology and fulfillment services, today launched
its new flagship product Dabble at DEMO Fall 2011. Dabble is an HTML5
patent-pending embeddable web application that provides a
comprehensive product personalization and customization platform and
“on-demand” manufacturing solution for shop owners operating on the
leading eCommerce platforms. Dabble’s Cart Adaptor technology,
Fulfillment Adaptor, Product Customization Tool, and Self-Service
Administration Dashboard work together to provide “The Cure for the
Common Shop.”

Until now, shop owners were limited to complex home-grown
customization tools that have been time consuming and costly to
develop and maintain; or to sending their hard-earned traffic to
third-party, off-site product aggregators for manufacturing and
fulfillment, relinquishing control of both their transactions and
brand assets. Dabble’s free tool is a full supply chain solution
designed for online shop owners of all sizes, available immediately
on all Magento-powered shops, with adaptors for Yahoo, Shopify,
Demandware and many more coming soon. Once embedded into a shop, the
Dabble Cart Adaptor facilitates seamless, two-way communication
between the shop’s product catalog, the shopping cart, and the order
processor.

Dabble offers shop owners complete control of the product
customization process — from asset management to product selection,
design and manufacturing all the way through to fulfillment. They’ll
find Dabble allows them to expand their merchandise mix — risk-free
— simply by choosing from more than 350 current products available
in its catalogue, while simultaneously eliminating the burdens of
inventory and fulfillment — all in a timely and cost-effective
manner. Shoppers will experience endless product combinations that
are never sold out, lower shipping and handling fees, pride of
creation, and increased purchasing confidence with a single, secure
checkout.

“Mass product customizations and user-generated product creation is
one of the hottest and fastest growing trends in eCommerce. Online
store owners want to take advantage of that trend, and maximize their
profits just as worldwide brands like Nike have been doing so
successfully, but there hasn’t been a flexible, intuitive tool
available to meet the rigors of real world on-demand manufacturing,”
says Philippe Benoleil, President CEO of MashON. “As of today,
Dabble can provide a simple turn-key solution to online shops
eCommerce of all sizes.”

“We’re pleased to include Dabble in DEMO’s Fall 2011 class of new
product launches,” says Matt Marshall, executive producer, DEMO. “We
think this is a killer app for online store owners and operators,
manufacturers, and eCommerce platform developers. It’s flexible and
simple for the shop owner and customer, and we look forward to seeing
it gain real traction in the marketplace.”

Dabble Key Features



        
        --  Cart Adaptor: Integrates and embeds seamlessly into existing stores on
            Magento, Yahoo, Shopify and Demandware.*
        --  Product Customization Tool: HTML5 web application, allows shoppers to
            customize from a growing catalogue of over 350 diverse product
            combinations. Accessible from any device (PC, Mac, Mobile, or Tablet).
            Cutting edge product customization and fulfillment platform.
        --  Fulfillment Adaptor: Integrated, built-to-order manufacturing
            ("on-demand"), fulfillment and shipment aggregation using the latest
            digital on-demand manufacturing techniques without the costly burden
            of maintaining inventory.
        --  Self-Service Administration Dashboard: Configure to select products,
            preferences, and Dabble features.
        --  No development, no upfront cost, instantly available.
             *Additional
            Cart Adaptors available soon.
        
        


Shop Owner Benefits



        
        --  Intuitive integration into an existing eCommerce shop.
        --  Painless configuration using the Dabble Administration Dashboard.
        --  Immediately customize and personalize over 350 different products.
        --  Manufactured-to-order products (on-demand).
        --  Eliminate inventory risk and burden of fulfillment (manufacturing,
            warehousing, and shipping).
        --  Maintains traffic at store and improves sales conversions. Owner
            retains complete transaction control.
        --  Protects brand assets and designs, while allowing visitors to
            customize products.
        --  Positive cash-flow: Shop owner pays wholesale price for the product
            and shipping only after transaction is completed.
        
        


Forrester Research reported that U.S. online sales are targeted to
reach $279BN by 2015, and more than 35% of U.S. online consumers are
already interested in customizing products or in purchasing
build-to-order products (forrester research:Feb. Apr. 2011).
Dabble enables anyone with a “common shop” to take advantage of this
exponentially growing sector of eCommerce.

About Dabble
Dabble (
www.justdabble.com ) is the first comprehensive
product customization and personalization supply chain solution,
providing eCommerce stores of all sizes with the ability to generate
on-demand customized and personalized product selection, while
eliminating inventory risk, and managing the entire purchase cycle
through a simple intuitive dashboard. Dabble’s embedded cart adaptor
is available immediately for all Magento-built stores, with Yahoo,
Shopify, and Demandware coming soon. All products are proudly
manufactured in the U.S. Visit the website to learn more about
embedding Dabble in your ecommerce cart. Please join the conversation
on Dabble’s Facebook page and Twitter.

About MashON
MashON, Inc. (
www.mashon.com ) is a leading provider of
web-based creative, promotional applications and turnkey ecommerce
solutions for premium entertainment properties such as MGM Studios,
The Jim Henson Company, Penguin Publishing and Blip Toys. Leveraging
its patented product customization and on-demand manufacturing
platform, MashON redefined online shopping for branded merchandise by
combining traditional licensed products with user created merchandise
under a single cohesive, branded and entertaining web store,
providing a deeply immersive and consolidated shopping experience.

About DEMO
Produced by the IDG Enterprise events group, the
worldwide DEMO conferences focus on emerging technologies and new
product innovations, which are from across the spectrum of the
technology marketplace. The DEMO conferences have earned their
reputation for consistently identifying cutting-edge technologies and
helping entrepreneurs secure venture funding and establish critical
business. For more information on the DEMO conferences, visit

http://www.demo.com .

Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=1727850



        
        Contact:
        Karyn Cooks
        press@mashon.com
        213-399-3544
        
        
        


SOURCE: MashON, Inc.



        mailto:press@mashon.com
        


Copyright 2011 Marketwire, Inc., All rights reserved.