Retention Science Links With Magento

Santa Monica-based Retention Science, the developer of big data software being used to help e-commerce companies covert more customers, has linked into e-commerce engine Magento, the firm is announcing today. Magento said that it has added a new extension to Magento called the “Customer Profiling Engine”, which will help online stores with automating personalized retention campaigns for customers. Retention Science–which is out of the MuckerLab accelerator, and headed by Jerry Jao–is applying “big data” to hone the types of offers presented to consumers, using predictive algorithms and parsing through data on a store’s sales, a user’s online behavior, and more. Retention Science said the new extension is available through Magento’s Connect Marketplace.

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