BOSTON, MA, Apr 17, 2012 (MARKETWIRE via COMTEX) —
Yottaa, Inc., the website optimization company that helps
businesses double their site speed in just a few clicks, announced
substantial results for SmileyCookie.com, an online retailer of world
famous sugar cookies. Since partnering with Yottaa, SmileyCookie has
seen an increase in e-commerce revenue overall due to faster website
speed. SmileyCookie.com is built on the Magento e-commerce platform
and now loads faster for all visitors because of Yottaa Optimizer.
SmileyCookie selected Yottaa to address two important and ongoing
requirements. First, as an e-commerce business, SmileyCookie is
especially sensitive to poor web performance. Any money spent to
attract customers could be seen as wasted when visitor bounce rates
are high and times-on-site are low. Second, while Magento is the
platform of choice for thousands of e-commerce site owners, its
architecture presents several basic performance challenges.
After implementing Yottaa Site Speed Optimizer, SmileyCookie
increased its average order size by 18%; the ‘time-on-site’ of its
visitors rose by 30%; and the site’s bounce rate decreased by 10%.
All occurred while the site maintained fast and reliable performance
— even during massive traffic spikes triggered by the company’s
marketing and PR efforts.
An example of one such traffic spike occurred when SmileyCookie
launched a campaign on LivingSocial.com, a social coupon website. The
campaign was a huge success, bringing over 100x the normal level of
visitors to SmileyCookie.com. Yottaa’s website protection service
automatically scaled to meet the increased traffic and prevented the
SmileyCookie website from crashing or slowing down.
“We selected Yottaa because it accelerates user experience and
protects our online brand,” said Adam Golomb, Director of E-Commerce
at SmileyCookie.com. “With Yottaa, SmileyCookie.com was instantly
faster for all visitors. We’ve seen an overall increase in e-commerce
revenue that we attribute to those faster site speeds.”
“Today’s SMB online retailers can’t afford a missed revenue
opportunity. Slow site speeds result in higher bounce rates and
potential customer loss,” said Coach Wei, CEO, Yottaa. “While Magento
is a wonderful, fast growing ecommerce platform that has created a
great community of small business users, it doesn’t have the
capability to handle the unforeseen traffic spikes and the rich
marketing content that’s now common on e-commerce sites. Yottaa’s
service helps e-commerce companies convert more customers and improve
their SEO and experience less website downtime.”
About Yottaa
Yottaa optimizes, protects and monitors websites and
web applications, delivering speed, scale, security and actionable
insight. Yottaa customers benefit from websites with better user
experience, improved SEO and higher conversions. Based in Boston, MA,
Yottaa’s investors include General Catalyst Partners. For more
information visit
www.yottaa.com and follow us on Twitter at
http://twitter.com/yottaa .
Media Contact:
Todd Van Hoosear
Fresh Ground, Inc.
+1 (617) 326-3211
vanhoosear@itsfreshground.com
SOURCE: Yottaa
mailto:vanhoosear@itsfreshground.com
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