Helps clients increase sales though more agile marketing
CIOL Bureau
LONDON NEW YORK: TagMan, announced its partnership and integration with Magento.
Magento’s ecommerce platform and Connect marketplace enable businesses to manage and control their ecommerce stores with flexibility and tailored solutions. By installing and integrating TagMan’s IntelliTag onto their sites via Magento’s Connect marketplace, retail brands including Nike, The North Face and Paul Smith will be able to self-implement TagMan’s full tag management and marketing data management functionality, including attribution modelling and reporting, directly through the Magento interface.
Steve Murphy, director of Strategic Partnerships at TagMan said, “Several TagMan customers are already using TagMan and Magento simultaneously. Bringing the two together will drive significant efficiency, ease of use, and ROI for our global customer base.”
The TagMan Magento extension allows users to dynamically create their own custom data layer by connecting their site data to TagMan and their marketing partners in a way that makes the most sense to their business. The partnership means that Magento customers can intelligently manage any existing parameters on their website and pull these directly into TagMan’s user interface where users can see results from their marketing partner services faster, drive more traffic to their website and increase sales though more agile marketing.
