Virtual Piggy Integrates with Demandware

HERMOSA BEACH, Calif.–(BUSINESS WIRE)–Virtual
Piggy, Inc.
(OTCBB: VPIG) announced today that it has integrated its
innovative safe online youth payments solution into Demandware’s digital
commerce platform.

“A significant number of merchants who want to use the Virtual Piggy
service are using the Demandware ecommerce platform and hence it became
a priority for us to integrate these two systems”

The Demandware initiative follows Virtual Piggy’s earlier integration
into eBay’s Magento platform and the osCommerce platform, and continues
the company’s strategy to expand the merchant base available on the
Virtual Piggy service.

“A significant number of merchants who want to use the Virtual Piggy
service are using the Demandware ecommerce platform and hence it became
a priority for us to integrate these two systems,” said Dr. Jo Webber,
CEO of Virtual Piggy. “By integrating into the major ecommerce platforms
we have made Virtual Piggy readily available to over 150,000 merchants
around the world.”

Demandware provides digital commerce for over 100 retailers and 400 live
sites, including Burton, Crocs, Columbia, L’Oreal, Barneys New York,
Fila, Puma and Teva. With Virtual Piggy integrated into the platform,
all Demandware retailers will have the ability to seamlessly integrate
Virtual Piggy into their online stores.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids
to manage and spend money within a parent-controlled environment. The
technology company delivers online security platforms designed for the
Under 21 age group in the global online market, and also enables online
businesses the ability to function in a manner consistent with the
Children’s Online Privacy Protection Act (“COPPA”) and similar
international children’s privacy laws. Virtual Piggy enables the Under
21 audience to play, transact and socialize in a secure online
environment guided by parental permission, oversight and control. The
company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

Safe Harbor Statement

All statements in this news release other than statements of historical
facts are forward-looking statements within the meaning of the “safe
harbor” provisions of the Private Securities Litigation Reform Act of
1995. These statements are based upon our current expectations and speak
only as of the date hereof. Although we believe that the expectations
reflected in our forward-looking statements are reasonable, we can give
no assurance that such expectations will prove to be correct. Such
statements are not guarantees of future performance or events and are
subject to known and unknown risks and uncertainties that could cause
our actual results, events or financial position to differ materially
and adversely from those expressed in such forward-looking statements.
Such factors include, but are not limited to, our ability to raise
additional capital, the absence of any operating history or revenue, our
ability to attract and retain qualified personnel, our dependence on
third party developers who we can not control, our ability to develop
and introduce a new service to the market, market acceptance of our
services, legislative, regulatory and competitive developments
addressing licensing and enforcement of patents and/or intellectual
property, general economic conditions, as well as other factors set
forth under the caption “Risk Factors” in our Annual Report on Form 10-K
for the year ended December 31, 2011 filed with the Securities and
Exchange Commission, and other filings with the Securities and Exchange
commission and other public documents and press releases.