Windsor Circle and WhatCounts are pleased to announce a new WhatCounts
Extension
on
Magento
Connect.
The WhatCounts Extension, powered by Windsor Circle, enables merchants
and online retailers using Magento’s eCommerce platform to automatically
export and analyze their customers’ purchase history and other data, and
instantly build highly targeted segments in their WhatCounts email
marketing account.
“This extension is great news for our clients,” says WhatCounts CEO
Allen Nance. ”The growing number of online retailers who use WhatCounts
will be able to leverage the rich data they have in Magento to deploy
powerful and effective email marketing campaigns through WhatCounts”.
With recent figures from the U.S. Commerce Department showing a 15.4%
increase in online shopping to over $50 billion in Q1 2012, online
retailers require a growing range of sophisticated techniques to
properly segment, market to, and retain their customers. Windsor Circle
helps online retailers automate their retail intelligence processes.
“Our aim is to provide better segmentation, instantly, to
retailers through powerful automation of eCommerce
data analysis,” says Windsor Circle CEO Matt Williamson. “Case study
after case study has proven that this can drive enormous revenue for
merchants.”
“Our data from two dozen clients and millions of transactions and email
sends over the past year have revealed that the Lifetime Value of a
repeat buyer is 4.8X higher than a one-time buyer. Email marketing
can be even more effective when leveraging customer segmentation to
increase repeat buying.”
Windsor Circle serves a number of merchants using Magento. Their recent
highly targeted email campaigns enabled by Windsor Circle have led to:
- 233% increase in conversion rate by segmented send vs. blast email
-
46% open rate and 11% conversion rate through 6 step product-segmented
campaign - 10x ROI in 2 sends to best customers and win-back customers
“Within days, this extension automatically populates a retailer’s
WhatCounts account with highly targeted customer segments, including
Best, Loyal, and Churning Customers, so they can send the Right Email,
at the Right Time, to the Right Customers,” says Williamson.
Joint Webinar on eCommerce Segmentation Strategies:
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