Durham, NC – February 19, 2013 – Bronto Software, the leading marketing platform for commerce, today announced that Bronto has been selected by Magento as a Gold Industry Partner. Magento is a leading eCommerce platform provider with over 150,000 merchants worldwide and is a division of X.commerce, an eBay Inc. company. The combined Bronto and Magento solution helps retailers and merchants deliver targeted email and cross-channel marketing campaigns based on the valuable data in their Magento websites.
Bronto also announced its new Extension for Magento, an integration which allows retailers to easily import past-purchase information from Magento, run RFM analysis and create personal, targeted remarketing campaigns. With the goal of turning shoppers into buyers and one-time buyers into repeat customers, Bronto’s innovative and robust Magento extension helps merchants achieve the following and more:
Easily view website behavior and purchase data
Segment customers by the products or categories they’ve purchased
Analyze metrics such as Average Order Value, Last Order Total and Total Revenue
Deliver high-value, targeted marketing campaigns, such as cart abandonment, VIP and loyalty programs, and post-purchase series
“Bronto’s extension for Magento provides the most comprehensive solution that meets our needs as a retailer for both today and tomorrow,â€� said Susan Blood, Owner of Nova Natural Toys Crafts. “Bronto also takes the time to understand what makes our business unique so that we can continually get the most out of our marketing campaigns.”
“Bronto is a best-in-class email marketing solution designed specifically for retailers and we’re thrilled to have them as a Gold Industry Partner,� said Ryan Thompson, Director of Partnerships. “Bronto’s new extension helps drive revenue for our merchants by giving them the ability to see all prior orders and use that invaluable customer data to build segments and customized campaigns.�
Following are key highlights of the extension Bronto Software offers merchants on the Magento eCommerce platform:
Order Import
Seamlessly import past-purchase information, including complete order history and product details, for moreinformed and more targeted marketing campaigns.
RFM Metrics
In Bronto, auto-calculate RFM (Recency, Frequency, Monetary Value) metrics for contacts based on the fullorder history from Magento, including Average Order Value, Total Revenue and others. Use these values forimproved segmentation.
Abandoned Cart Reminders
Trigger a message or message series in Bronto when a cart is abandoned in Magento—for both registered and guest abandons; personalize and dynamically populate messages with product information.
Transactional Emails
Send transactional messages, such as order and shipping confirmations, directly through Bronto for maximum control over deliverability and detailed performance metrics. Easily change the look and feel of a message, and add cross- and up-sell offers, without having to involve a developer.
Support for Multiple Stores
Easily change configuration settings and map data from multiple stores to separate accounts in Bronto.
“Magento provides a wealth of data on customer purchase history, and Bronto’s seamless integration makes that data actionable for merchants to bring customers back to buy with personalized remarketing campaigns,� said Joe Colopy, CEO of Bronto Software. “Order import, abandoned shopping cart reminders and
