BuySAFE Partners with Magento to Help Online Merchants Increase Conversion …

Magento, the leading provider of open-source eCommerce platform
software, announced the addition of buySAFE, Inc. as a Platinum Industry
Partner. As part of the ever expanding Magento ecosystem, buySAFE will
provide transactional guarantees to consumers making online purchases. A
custom-built buySAFE extension for Magento will provide a seamless
installation process for Magento Enterprise customers.

buySAFE transactional guarantees are used by thousands of online
retailers to increase conversion and customer satisfaction. The buySAFE
Guaranteed Program works by providing tangible benefits that address the
three primary concerns of online shoppers — identity theft, transaction
integrity and the assurance that they are getting the lowest price.

The buySAFE 3-in-1 Guarantee includes:

$10,000 Identity Theft Protection: comprehensive identity theft

$1,000 Purchase Guarantee: full 3rd party guarantee of the
purchase terms of sale

$100 Lowest Price Guarantee: same store price drop protection,
if the price drops, buySAFE pays the difference

“buySAFE provides an effective solution for increasing website
conversion and improving the online shopping experience,” said Phil
Robinson, Vice President of Business Development for Magento. “We are
pleased to have this valuable service available to the Magento community
and see that both merchants and shoppers will benefit from buySAFE
transactional guarantees.”

“We are excited about our new Platinum Partnership with Magento,” said
Jeff Grass, buySAFE CEO. “We are confident that the buySAFE
transactional guarantee program will provide tremendous value to the
growing community of online retailers who are using the Magento
platform. With the buySAFE extension for Magento, merchants can easily
install buySAFE to take advantage of a 30-day free trial and experience
the conversion and customer satisfaction benefits for themselves.”

The buySAFE extension can be downloaded from the Magento Connect
marketplace .

About Magento

Magento ( )
is a feature-rich, open-source, enterprise-class eCommerce solution that
offers merchants a high degree of flexibility and control over the user
experience, catalog, content, and functionality of their online store.
In August 2011, Magento was acquired by eBay Inc., and is now part of
the X.commerce division ( ).
Launched in 2007, the Magento platform now serves tens of thousands of
merchants worldwide, and is supported by a global community of solution
partners and third-party developers. Magento Go is a hosted,
software-as-a-service solution that provides small and growing merchants
with the ecommerce tools they need to succeed online. Based in Los
Angeles, Magento, Inc. is a fast-paced, entrepreneurial organization
dedicated to the mission of enabling the eCommerce ecosystem.

About buySAFE

buySAFE, Inc. provides a website conversion and transactional guarantee
program for online retailers to increase profits and customer
satisfaction. buySAFE is partnered with Liberty Mutual, Travelers, and
Assurant Specialty Property. With over 5 billion online impressions of
buySAFE each year, 21 million guaranteed purchases and over 5,000
buySAFE Merchant websites, buySAFE is widely recognized as an industry
leader in providing its unique guaranteed shopping programs. buySAFE’s
investors include Grotech Ventures, Core Capital Partners, Symantec
Corporation and The Hartford Financial Services Group. For more
information, visit:

SOURCE: Magento

        Magento, Inc. 
        Phil Robinson, 303-842-1439 
        buySAFE, Inc. 
        Hans Dreyer, 703-778-4445

Copyright Business Wire 2011