ChannelAdvisor Launches Magento Extension

RESEARCH TRIANGLE PARK, N.C.–(BUSINESS WIRE)–ChannelAdvisor, a leading provider of cloud-based e-commerce solutions
that enable retailers and manufacturers to increase global sales, today
announced the launch of its Magento extension. Magento, an eBay Inc.
company, is a leading e-commerce platform provider. The new extension,
currently in beta, will provide Magento’s customers with an integration
to simplify online channel expansion through ChannelAdvisor’s platform.

“Magento offers an excellent webstore platform that helps retailers grow
their online businesses, and this partnership streamlines the process of
implementing new commerce channels such as marketplaces, shopping sites
and search engines for new and existing Magento customers”

“Magento offers an excellent webstore platform that helps retailers grow
their online businesses, and this partnership streamlines the process of
implementing new commerce channels such as marketplaces, shopping sites
and search engines for new and existing Magento customers,” said
ChannelAdvisor Director of Business Development Jordan Weinstein.
“E-commerce growth has never been easier.”

The newly developed extension between the Magento platform and the
ChannelAdvisor platform enables inventory integration, which
automatically pulls product data from Magento into ChannelAdvisor. This
allows retailers and manufacturers using the Magento platform to easily
publish listings on advertising channels such as Google and third-party
marketplace sites. Sales on these transactional channels are pushed back
into Magento’s platform for fulfillment, making Magento the central hub
for all orders.

“Having access to ChannelAdvisor through Magento makes our lives so much
easier,” said Outdoorcooking.com E-Commerce Director Craig McLaughlin.
“We are able to broaden our sales channels to marketplaces such as
Amazon and eBay using expert technology that ensures that our listings
are optimized and visible to shoppers. Working with two of the
industry’s leading platforms gives us the opportunity to really grow our
business beyond what we would be capable of on our own.”

“Our partnership with ChannelAdvisor gives our retailers the opportunity
to easily expand their reach beyond their webstores to increase online
exposure,” said Jeff King, Head of Strategy and Partnerships for
X.commerce and Magento. “ChannelAdvisor offers an excellent way for
retailers to access the eBay channel and multiple other sources of
demand, so I’m confident that this will be a rewarding partnership that
will drive traffic and revenue for our retailers.”

ChannelAdvisor is a gold sponsor of the MagentoLive conference taking
place on November 13, 2012 at the Etc. Venues St. Paul’s in London.
MagentoLive is a one-day conference that will focus on what’s new at
Magento, including the new ChannelAdvisor extension, along with
e-commerce trends and growth, networking opportunities and more. To
learn more about MagentoLive, please visit http://www.magentoliveconference.com/.

For more information about the ChannelAdvisor platform, please visit www.channeladvisor.com.

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About ChannelAdvisor

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions
that enable retailers and manufacturers to increase the scale and
profitability of their global sales through dozens of online channels
including Amazon, Google, eBay, Facebook and more. Through automation,
analytics and optimization, ChannelAdvisor leverages a single inventory
feed to more efficiently list and advertise products online, connecting
suppliers with shoppers to increase sales. Billions of dollars in sales
are driven through ChannelAdvisor every year, and thousands of customers
such as Eddie Bauer, Jockey and eBags depend on ChannelAdvisor to
substantially grow their businesses. For more information, visit www.channeladvisor.com.