CrossView Releases Platform-Independent Cross-Channel Commerce Solutions


RESEARCH TRIANGLE PARK, N.C., May 21, 2012 (BUSINESS WIRE) —
CrossView,
Inc., a cross-channel commerce solutions and retail technology
provider, today announced that its cross-channel commerce portfolio of
software has been enhanced and will be interoperable with multiple
e-commerce platforms such as IBM, Hybris, Magento, Oracle/ATG and more.

Now retailers seeking cross-channel commerce functionality can deploy
CrossView web, mobile commerce, call center, point of sale and mobile
point of sale solutions on many of the industry’s leading and niche
e-commerce platforms without investing in costly or time-consuming
integrations.

“Choice is increasingly important to retailers — but one thing is not a
choice and that’s whether to implement cross-channel commerce
technology. Successful merchants are extending their digital
capabilities into all their channels. This is an imperative in retail
today,” said Mark Fodor, chief executive officer, CrossView. “To create
the cross-channel experience that shoppers demand, retailers often spend
as much money on integrations as they do on the actual platform to run
their commerce business.”

With this latest release, CrossView not only has added extensive
functionality to its cross-channel solutions, but now leverages an
Enterprise Service Bus to extend their service oriented
architecture. This simplified, consistent approach lowers implementation
costs and reduces customer investment in integrations and customization.

“All components of our cross-channel commerce solution function as
standalone applications that can be integrated into an existing retail
environment quickly and cost effectively,” said Steve Beir, director,
Retail Strategy and Product Management, CrossView.

CrossView’s award-winning portfolio of cross-channel commerce solutions
includes:


CrossView Web Store


CrossView Mobile Commerce Store


CrossView Mobile Point of Sale


CrossView Customer Care


CrossView Point of Sale

Advanced analytics are integrated throughout the portfolio using
CrossView’s pioneering business intelligence solution, Intelligent
Advisor. Intelligence into customer buying behavior is captured and
delivered across all channels.

About CrossView:

CrossView
is a premier provider of cross-channel commerce solutions and services
that enable a smarter, more personalized shopping experience. Our
software is used by leading brands to unify the Web, stores, call
centers, mobile devices, and other channels on a single, flexible
platform. Advanced analytics integrated across the platform deliver
intelligence and visibility.

SOURCE: CrossView, Inc.



        
        Ketner Group (for CrossView) 
        Catherine Seeds, 1-512-794-8876 
        catherine@ketnergroup.com
        


Copyright Business Wire 2012

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