Denver, CO (PRWEB) July 02, 2011
Unleaded Group, Denver’s premier website design, development and creative agency with a growing portfolio of completed websites for local, regional and national clients, has updated and launched its own new website to better showcase its work, capabilities, client websites, and its mature sophistication in the field. Found on the web at http://www.unleadedgroup.com, the firm’s new site was custom designed and developed in-house utilizing many of the software products and techniques successfully employed on client websites.
Founded in 2004 as Unleaded Software, with web development work dating to 10 years before that, the Unleaded Group has grown into a full-service agency delivering web design and development, ecommerce solutions, search engine optimization services, video production, and social media expertise, as well as such traditional marketing services as advertising, public relations, collateral media creation and printing, and print and online publishing consultation.
“Our new site is not only an expression of who we are in the web design and development world, but also how successful our clients have become in their own online efforts to market their brands and to sell their products,” says Jarod Clark, Unleaded Group President. “We build sites to meet our customers’ business objectives, and our growing roster of business ventures teaming up with us is testament to the power of the web in today’s marketplace.”
Designed by Unleaded Group partner and Creative Director Andrew Klein, the extensive new website was developed using ExpressionEngine, the world’s leading content management system (CMS). ExpressionEngine, which Unleaded Group deploys in many client websites as well, is a highly customizable and versatile CMS that allows each and every user the ability to maintain company image and branding through the “visual language” of a website, while offering proven and convenient management of the content and images presented to site visitors. The Unleaded Group is a Professional Partner with ExpressionEngine, meaning that the firm has met a rigorous level of demonstrated capability and creativity in developing ExpressionEngine websites.
“Using ExpressionEngine offers the affordability of a mature content management system that is continuously updated, while avoiding the cookie-cutter look and feel of many websites which use limited off-the-shelf software products,” says Clark. “It gives every website a unique presentation without the expense of a fully customized solution, and with its proven track record of reliability and features growth, ExpressionEngine has many capabilities, is easy to use and will never go out of date.”
Clark adds that the ExpressionEngine platform also is designed to maximize the search engine optimization of a site’s content, helping to maintain and boost its rankings in Google or other search engines search results. In addition, regular updates to the software, which are part of the licensing package, ensure that each time the search engines change or alter their search criteria algorithms, the site maintains its ability to be ranked among the leaders in a web search.
While the Unleaded Group site itself is not a classic ecommerce shopping site, the Unleaded Group also specializes in building online merchandizing websites utilizing Magento, hailed the world over as the finest ecommerce solution on the market today. As a Gold Partner with Magento, and one of only a handful of website design and development firms in the Western United States to garner such status, the Unleaded Group has developed award-winning shopping car technology sites for clients large and small. Among the more notable clients utilizing Magento technology developed by the firm are the Number 1 web tool retailer Tool King, Marczyk Fine Foods, the well-known national shoe brand Airwalk, Trout’s Fly Fishing, ecomom, and many more. Collectively these firms do millions of dollar in business each year on the web, a process made easier and more efficient through the deployment of Magento. Many of these websites also use ExpressionEngine as their primary CMS system, and the Unleaded Group is an expert in integrating the complimentary software programs to boost efficiency and search results.
The Unleaded Group, located in Downtown Denver in the heart of the historic and popular Ballpark Neighborhood adjacent to Coors Filed, the home of the Major League’s Colorado Rockies, has a team of more than 20 designers, developers, writers and marketing specialists and has experienced growth in every year of its existence. In addition to its website and marketing services, the firm also created Beanstalk Solar Hosting, powered by solar panels installed on the firm’s office roof that delivers high-speed hosting for even the most robust ecommerce websites.
For more information on the Unleaded Group and its leading website design and development capabilities, and marketing expertise, visit http://www.unleadgroup.com and call 855-UNLEADED (855-865-3233).
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