Posted Date: 5/14/2013
Epicor Software announced its strategic partnership with eBay-owned Magento, an e-commerce platform serving more than 150,000 businesses worldwide. In addition, Epicor introduced its new Epicor Retail Cross-Commerce offering, a flexible, advanced e-commerce platform that enables retailers to personalize the shopping experience across channels, to support increased revenue and customer loyalty.
While e-commerce has been utilized by retailers for many years, Epicor aims to offer a solution that bridges the gap between traditional e-commerce and other sales channels – enabling customers to interact and transact with their favorite retail brands in a seamless fashion that is integrated across all channels.
Powered by the Magento e-commerce platform, and integrated with Merchandising and Enterprise Selling, Cross-Commerce communicates with physical stores (Store POS), mobile devices, call center, kiosk and social media to improve engagement through personalized sales, targeted promotions, recommendation engines, contact centers and much more.
This unified commerce platform will allow retailers to enhance commerce experiences with capabilities like “shop-online, pickup in store” and “save the sale” to fulfill in-store customer needs from any inventory location, including e-commerce.
Cross-Commerce gives retailers rich functionality along with complete flexibility and control to customize their online channels. Search engine optimization, catalog management, and powerful marketing tools support the creation of websites providing a rich value added shopping experience for customers, and which can be tailored to meet retailers’ unique business requirements. Integration with the Epicor Retail Suite enables retailers to drive more online traffic, transform store visitors into lucrative multi-channel shoppers, and convert browsers into buyers across all sales channels. Other exclusive features include a rich merchandising suite, dynamic rule-based product relations, persistent shopping, private sales, gift registry, gifting options, rewards points, merchandise credits, and many more.
The solution is highly scalable to accommodate high traffic volume and large product catalogs. Additionally, it is ideal to support retailers’ international expansion plans, supporting localization via support for native languages, multiple currencies and tax rates. Retailers also benefit from the ability to launch mobile-optimized storefronts via a mobile HTML5 interface that supports iPhone, Android, and Opera Mobile browsers.
