Grand River Chosen to Develop New E-commerce Web Site for SmartVM

Ann Arbor, MI (PRWEB) August 08, 2011

Grand River, a leading e-commerce developer, today announced they will work with Smart Solutions, Inc. to develop a new business-to-business e-commerce solution for SmartVM. SmartVM offers an extensive line of technology products and solutions optimized to satisfy the enterprise technology needs of commercial, industrial, and government organizations.

A Magento Enterprise Partner, Grand River will design and develop SmartVM’s new site using Magento’s Enterprise Edition 1.10. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility.

“SmartVM.com offers an extensive line of hardware products to support the needs of the enterprise. We also have a wide range of accessories to complement our core products,” said Robert Nicholas, manager of e-commerce sales and marketing for SmartVM. “We chose Grand River because we knew they could build the complex architecture and integrations our new site requires. We believe that they will deliver an e-commerce solution that will help our business grow.”

Grand River will use their expertise in information architecture, usability and design to create the new site with a flexible user interface that makes it easy for customers to search for, select, and purchase complex products. The Magento platform includes support for mobile commerce as well as content management and targeting, search engine optimization, promotional marketing tools, order management and customer service, all of which will enhance the buying experience of SmartVM’s customers.

“SmartVM products are sold to industrial and commercial businesses all over the world,” said Scott Robertson, partner and co-founder of Grand River. “It’s critical that their customers be able to shop the site with confidence. The new site will engage users and make it easier to identify and buy just the right product from SmartVM’s vast line of offerings. Plus, as SmartVM’s online business grows, the Magento platform will support multiple and micro-site development.”

In addition to the development of the new online store, Grand River will also provide cloud hosting services for Smart Solutions, Inc.

About SmartVM

SmartVM, a Smart Solutions, Inc. company, provides products, services and solutions to meet the specialized technology needs of industrial, commercial, and government organizations. Their comprehensive line of products includes rackmount and desktop technologies such as enterprise-level KVM solutions, video and KVM splitters and switches, LCD drawers, LCD monitors, video converters, extenders, adapters and digital signage. SmartVM specializes in space-saving rack solutions and related server room components. SmartVM services are provided by skilled and experienced KVM professionals with an understanding of their customers’ unique needs and requirements. SmartVM has offices in Cleveland and Columbus serving customers worldwide. More information can be found at www.smartvm.com, or by calling 866.999.3210.

About Grand River

Grand River is an industry leading e-commerce design and development company, specializing in solutions for mid-market retailers and multichannel companies. The firm’s core expertise is in the leading open source e-commerce platforms, including Magento™ Enterprise. Clients include many of the Internet Retailer Top 500 firms in retail, healthcare, technology, telecom, and publishing. Founded in 2007, Grand River has offices in Ann Arbor, Michigan and Chicago, Illinois. Call 734.913.8000 or visit www.thegrandriver.com to learn more.

Contacts:

Scott Robertson: Tel: 734.913.8000 ext 224; email srobertson(at)thegrandriver(dot)com

Judy Foster: Tel: 734.913.8000 ext 222; email jfoster(at)thegrandriver(dot)com

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