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Launch Ubuntu WSL (or other Windows Store Apps) specifically from the command line (not from Start menu)

Launching Windows Store Apps is apparently one of the weirdest / most ludicrous things in all of Windows 10. I wanted to launch my “Ubuntu-20.04” instance from its Windows Store shortcut but found it very odd; I tried various pages like this https://www.mrlacey.com/2017/01/launch-store-installed-app-from-command.html and then gave up after 45 minutes of googling and trying things out…

How do I launch Ubuntu-20.04 WSL from its Windows Store App VERY specifically from the command line, in the same way that it launches from the Windows Store App (i.e. not by pressing Start, I thought that was clear as I emphasised it, but I see the question is being interpreted this way, I’m looking for a console method that launches the Windows Store App)? NOTE: I am also not requesting how to run wsl from a console, I know how to do that: wsl -d ubuntu-20.04. That’s fine, but that is different from launching the Windows Store App. When you launch with wsl -d you a) get a generic penguin icon (i.e. not an Ubuntu icon) and it says C:Windowssystem32wsl.exe in the title bar, or b) has a cmd.exe icon in the top left. Maybe we could mess about with the DOS TITLE command and suchlike, but I’d really just like to be able to launch Ubuntu-20.04 just as it is launched from the shortcut, with the correct Ubuntu icon and saying “Ubuntu 20.04 LTS” in the title bar. This really (hopefully) should not be something that is so impossible to achieve; is there a simple way to run something from the command line that will launch the Ubuntu WSL Windows Store App shortcut correctly (identically as it does from the Windows Store App shortcut, with the Ubuntu icon etc)? Will be strange if something so simple turns out to be impossible… (i.e. I can launch any non-Windows Store App from the command line with ease by comparison).

I’d be really happy with a solution for Ubuntu WSL, but also if there is simple (and notable: programmable) way to unlock all Windows Store Apps, that would be great (the link above describes a quite awkward manual process… that also happens to fail completely for Ubuntu WSL). Is there an intelligible/generic way to achieve running Windows Store Apps from the command line?