LAS VEGAS, Apr 24, 2012 (BUSINESS WIRE) —
At the Magento Imagine eCommerce 2012 conference today Magento, a
leading eCommerce platform provider and a division of X.commerce, Inc.,
an eBay Inc.
/quotes/zigman/76117/quotes/nls/ebay EBAY
-0.88%
company, announced several important
technology updates, giving merchants and developers more tools to
deliver a more customized and seamless shopping experiences. New
capabilities, which include the integration of HTML5 for Magento Mobile
and PayPal Payments, are implemented on the latest versions of both
Magento Community (version 1.7) and Magento Enterprise (version 1.12)
software.
“From research to checkout and beyond, merchants can now drive
conversions more effectively, increase order size and build customer
loyalty,” said Roy Rubin, general manager of Magento and chief product
and customer officer of X.commerce.
Magento sustains its product leadership with the HTML5 mobile release,
Magento Enterprise 1.12 and Magento Community 1.7 releases. Mobile
phones today are virtually a “shopping mall in your pocket,” and Magento
has built upon the great mobile experience it already delivers to
merchants through native apps to now offer an easier way to create
compelling and elegant mobile shopping experiences.
New mobile offerings available on Magento Enterprise version 1.12 and
Magento Community version 1.7 include: gesture-based controls, multi
touch and image scaling, and the utilization of device specific audio
and video capabilities. Additional features include user-friendly search
and results display, drag and drop of products to the shopping cart,
easy swiping between product images, zooming capabilities, a clean
display of the product detail page, and cross-sell and up-sell
capabilities. This highly customizable HTML5 theme supports iPhone,
Android and Mobile Opera browsers.
The PayPal small-business product suite is being integrated into Magento
to help merchants compete in the new multi-channel retail environment
where the lines between online and offline commerce are blurred. PayPal
Payments offer merchants one solution that makes it easy to accept
payments whether online, from mobile devices or in-person. Eight in 10
(83 percent) PayPal Payment businesses say sales have increased since
offering PayPal.*
PayPal Payments is available in three tiers. Every tier provides a full
suite of payment solutions: checkout that’s automatically optimized for
mobile transactions, easy to use invoicing, the ability to accept credit
cards from a mobile device in-person, and a debit card to deliver
immediate access to cash with one percent cash back on purchases. The
standard tier offers no set-up or monthly costs and rates as low as 2.9
percent plus $0.30 per transaction. Magento Community and Enterprise
customers can now simply and easily select PayPal Standard, Advanced or
Pro, as well as PayPal Express Checkout direct from Magento to match the
solution that best meets their needs. In addition to both PayPal
Payments and Google Checkout, Magento offers more than 700 third party
payment extensions.
Headlined by HTML5 capabilities, additional Magento platform updates
include:
—
Advanced Visitor Segmentation enables businesses using
Magento Enterprise to drive higher conversions among new site visitors
who are not yet customers. Now merchants can apply powerful
segmentation statistics (based on behavioral information such as cart
contents and recently viewed and compared products) to target new
visitors and convert them with compelling offers to join, purchase or
complete a transaction.
—
Expanded Rule Based Relations give Magento Enterprise merchants
powerful tools to segment their customer base, delivering
unprecedented flexibility to apply cross-selling and up-selling rules
for more unique experiences and product offerings that are tailored to
subsets of their diverse customer populations. Merchants can now
easily apply statistics around viewed products or items in cart to
define cross-sells, up-sells and related products to target specific
segments with customized offerings.
—
Auto Generation of Coupon Codes expands on the coupon code
functionality available to Magento Enterprise and Magento Community
merchants, to deliver greater flexibility to create and generate
coupon codes using myriad configurable parameters. Businesses can
generate customizable and unique coupon codes, monitor coupon usage,
and export codes for offline distribution. This flexibility provides
businesses not only the tools to design and customize their
promotional campaigns in any manner but to also export and integrate
promotions offline into other systems, expanding their reach across
multiple channels.
—
Multiple Wishlists enable customers using Magento Enterprise to
create and manage multiple wishlists within their account. Customers
can save products to any of their wishlists from within the product
page or cart and choose to publicly share their wishlists with friends
or keep them private. Merchants can control the front-end placement of
the wishlist widget and gain greater insight into desired products and
overall user behavior.
—
Improved Content Management System (CMS) functionality
speeds the creation and editing of pages on merchant sites. Thanks to
the new CMS hierarchy enhancements, those working with Magento
Enterprise 1.12 can code once then quickly duplicate and organize
content thereby cutting development costs and time.
—
Backup Rollback enables merchants to manage a variety of
backup and rollback operations directly from the administration panel.
In addition to backing up sensitive live data, developers can make a
backup of a system to test new enhancements, all while in a safe and
low-risk development environment. This feature is particularly useful
when testing out new modules or customizations. Once the desired
feature has been vetted out developers can take comfort in adding
their creation successfully to the live code. This allows a foolproof
way for developers to continue to innovate without the risk of
breaking existing functionality.
Additional advances such as customer-group level pricing, add to cart by
SKU, expanded international currency support and price layered
navigation are also available in the latest Magento releases.
Magento and its highly dedicated developer network are committed to
continuous innovation with the goal of staying at the forefront of
commerce evolution. The X.commerce open ecosystem, which Magento plays a
key role, empowers all participants to take advantage of an
unprecedented choice of technologies needed for end-to-end commerce —
shopping carts, payment services, inventory management, marketplace
integration, SEO, tax guidance and more – all in one location.
X.commerce and Magento complete their eCommerce platform with a full
suite of world-class consulting, training and certification
offerings. Developed and delivered by experts who know the product from
a development and deployment standpoint, these experts can ensure
merchants and developers efficiently and effectively leverage the
platform for their business needs.
To learn more about the merchant and developer capabilities now
available on Magento, please visit
www.magento.com ,
Magento
blog, Facebook
or Twitter.
News about the breadth of product, partner and customer advances can
also be found on the Imagine
eCommerce 2012 news page.
About Magento
The Magento e-commerce platform serves more than 100,000 merchants and
is supported by a global ecosystem of solution partners and third-party
developers. Magento is a feature-rich, open-ecosystem, enterprise-class
platform that offers merchants a high degree of flexibility and control
over the user experience, catalog, content and functionality of their
online store. In August 2011 Magento was acquired by eBay Inc., and is
now a division of X.commerce, Inc. (an eBay Inc. company)
About X.commerce, Inc.
X.commerce
brings together the technology assets and developer communities of eBay,
PayPal, GSI Commerce and Magento to support eBay Inc.’s mission of
enabling commerce. Through its ecosystem of developers, partners and
tools, merchants now have a single point of access to the end-to-end
commerce technology they need to engage connected consumers, and scale
and grow their businesses.
* Ipsos
Public Affairs Survey conducted on behalf of PayPal, March 9, 2011
SOURCE: X.commerce, Inc.
eBay Inc./X.commerce
Anna Del Rosario, 408-416-1760 (Media)
anna@x.com
Copyright Business Wire 2012
/quotes/zigman/76117/quotes/nls/ebay
Add to portfolio
EBAY
