SAN JOSE, Calif.–()–LEWEB 2011 — X.commerce, eBay’s open commerce ecosystem,
announced today that PayPal
Access, the trusted commerce identity system, is now freely
available to Magento Go merchants. PayPal Access, which was announced in
October at X.commerce Innovate 2011, continues to gain traction with
merchants of all sizes by making it safer and easier for customers to
shop across the Web without having to remember multiple passwords or
fill out multi-page forms.
“Our goal is to make online shopping as seamless and secure as possible
for everyone involved”
As most small-to-medium sized merchants don’t have significant budget to
dedicate to software and infrastructure development, they often struggle
with shopping cart abandonment during the online registration and
checkout process.
With PayPal Access on their sites, merchants can dramatically increase
conversion rates by simplifying log in and account creation. In a few
clicks, consumers can sign up and sign in to participating websites with
just their PayPal usernames and passwords. Important user information,
such as shipping address, will be automatically updated. Although
customers can choose to use their financial details stored in their
PayPal accounts, PayPal keeps that information private and secure.
“Our goal is to make online shopping as seamless and secure as possible
for everyone involved,” said Damon Hougland, general manager of Identity
and Informatics for X.commerce. “By bringing PayPal Access to Magento
Go, we’re allowing retailers of all sizes to focus on creating amazing
shopping experiences. In the coming months, merchants and developers can
expect to see us deliver additional cutting-edge solutions.”
Magento
Go, which is part of X.commerce, is an online service that allows
entrepreneurs and small businesses to quickly build an online storefront
to sell products and services. PayPal Access will be pre-installed on
Magento Go stores as an extension, meaning merchants can begin using it
in just a few clicks directly from their Magento Go administration
console. The free PayPal Access extension supports all five languages
currently supported by Magento Go.
“Most small-to-medium merchants need powerful turnkey technology
solutions,” said Roy Rubin, CEO, Magento. “That’s one of the core value
propositions of Magento Go. We continue to focus on helping merchants
offer great shopping experiences to their customers, and providing a
free trusted commerce identity solution does just that.”
For additional information visit www.x.com
or www.x.com/identity.
About X.commerce
X.commerce
brings together the technology assets and developer communities of eBay,
PayPal and Magento to support eBay Inc.’s mission of enabling commerce.
Through the X.commerce ecosystem of developers, partners and tools,
merchants now have access to open commerce technology to scale and grow
their businesses.
About eBay Inc.
Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about
enabling commerce. We do so through eBay,
the world’s largest online marketplace, which allows users to buy and
sell in nearly every country on earth; through
PayPal, which enables individuals and businesses to securely, easily
and quickly send and receive online payments; and through GSI,
which facilitates ecommerce, multichannel retailing and digital
marketing for global enterprises. X.commerce
brings together the technology assets and developer communities of eBay,
PayPal and Magento,
an ecommerce platform, to support eBay Inc.’s mission of enabling
commerce. We also reach millions through specialized marketplaces such
as StubHub,
the world’s largest ticket marketplace, and eBay classifieds sites,
which together have a presence in more than 1,000 cities around the
world. For more information about the company and its global portfolio
of online brands, visit www.ebayinc.com.
