phone value not importing from etc/config.xml

I have the following Magento Store Configuration set in my modules etc/config.xml file.

app/code/NameSpace/MyModule/etc/config.xml

< ?xml version="1.0"?>


    
        
            GB
        
        
            en_GB
            Europe/London
            kgs
        
        
            7771234
        
    

It’s all working, except for general/store_information/phone.

Any idea what is wrong with it.

I have cleared the cache, and ran setup:upgrade and app:config:import.