DURHAM, N.C., Apr 19, 2012 (BUSINESS WIRE) —
Bronto
Software, the leading email and cross-channel marketing platform for
eCommerce, today announced that it has become a Magento
Silver Industry Partner. Magento is a leading eCommerce platform
provider with over 110,000 merchants worldwide and is a part of
X.commerce, eBay Inc’s platform division. Bronto will provide online
merchants an integrated solution for driving revenue with data-driven
email, mobile and social marketing campaigns. The combined power of both
the Bronto and Magento platforms is available now with three extensions,
offering solutions for merchants to increase revenue through shopping
cart abandonment, recency/frequency/monetary analysis and email
marketing opt-in optimization.
“We’ve made it easier for merchants to leverage the valuable data coming
from the Magento eCommerce platform to improve the relevance and the
value of their email, mobile and social campaigns,” said Joe Colopy, CEO
of Bronto Software. “We’re excited to partner with such a popular
eCommerce platform as Magento, to provide joint solutions that will help
online merchants drive more revenue,” added Colopy.
“As a Magento Enterprise customer, we are pleased with the newly
announced integration between Bronto and Magento, which will offer
eCommerce companies like ours tremendous opportunities to make marketing
communications more personal and relevant,” said Claire Gordon, Founding
Partner of VivaTerra. “By incorporating dynamic data directly from the
eCommerce platform, online merchants have a powerful way to engage
customers and increase profits,” Gordon added.
Bronto Software offers merchants the following three extensions on the
Magento eCommerce platform:
Shopping Cart Abandonment
A- Auto-trigger a message or sequence of messages in Bronto when a cart
is abandoned in Magento.
A- Dynamically populate messages with products abandoned, related
offers and product recommendations in order to generate high
conversion rates.
RFM Data (Recency, Frequency, Monetary Value)
A- Use buyer behaviors, preferences and purchase-related data from
Magento to identify the most valuable customers and to define
customer segments.
A- Leverage RFM insights to drive highly targeted email and
cross-channel marketing campaigns in Bronto that prioritize the most
valuable customers and convert site visitors and one-time buyers
into loyal customers.
Newsletter Opt-In
A- Automatically activate subscribers in the Bronto Marketing Platform.
A- Grow opt-in database quickly and efficiently for re-marketing.
No involvement is needed from a third-party integrator: The Newsletter
Opt-In integration is free for download to all Bronto customers and does
not require any assistance, and the Shopping Cart Abandonment and RFM
Data integrations are delivered by the Bronto Professional Services team.
“The Magento platform was built with the intention of providing easy
integration with best-in-class solutions like Bronto,” said Jeff King,
Sr. Director of Partner Dev for X.commerce. “Through this partnership
with Bronto, current Magento merchants can now seamlessly integrate with
Bronto’s powerful online marketing platform and we’re confident the
solution will make an impact on growing returns for our customers.”
Bronto plans to continue investing in this partnership and delivering
joint integrations for online retailers. Another eCommerce extension,
allowing transactional messages using Magento data to be automatically
triggered from Bronto, is planned for a Q2 release in the Magento
Connect marketplace.
More details on these powerful extensions can be found on Magento
Connect, Magento’s extension marketplace:
http://a.bron.to/lN
Bronto is a Gold sponsor of Magento’s Imagine Conference (
http://a.bron.to/lQ )
April 23-25 in Las Vegas.
About Bronto Software
Bronto Software provides solutions for retailers and other
commerce-focused companies to drive revenue through targeted email and
cross-channel marketing. More than 1000 organizations worldwide,
including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes
rely on software and services from Bronto to fuel customer engagement
and sales. Bronto is a five-time finalist and two-time winner of the
Stevie Award for Best Customer Service, was named a CODiE Award Finalist
for Best Marketing Solution in 2011 and 2012 and is one of Inc.
Magazine’s Top 5000 fastest growing companies. Bronto is headquartered
in Durham, NC with an office in London. For more information, visit
bronto.com.
About VivaTerra
Founded in 2004, VivaTerra brings inspired green living mainstream.
Crafted from sustainable materials, every item VivaTerra offers combines
fine design, great value and a passion to tread lightly on the planet.
VivaTerra products are the ultimate balance of well being and living
well.
SOURCE: Bronto Software
Topaz Partners for Bronto Software
Tom Francoeur, 781-404-2405
tfrancoeur@topazpartners.com
Copyright Business Wire 2012
