Guidance, a web, mobile and social commerce design and development
agency trusted by Internet Retailer Top 500 companies, today
announced the launch of EnvironmentalLights.com, a commerce site for
sustainable, energy-efficient LED lighting products. Guidance provided
web development, creative UI design, and hosting services for the new
site built on the Magento® Enterprise platform.
EnvironmentalLights.com was previously built on a custom ecommerce
platform that was difficult to update. The new site provides
EnvironmentalLights.com with rich product detail pages and simple site
administration.
“Purchasing LEDs can be overwhelming because of the rapidly changing
technology and numerous product attributes and specifications,” said
Greg Thorson, President, EnvironmentalLights.com. “Guidance designed an
intuitive product detail page that greatly improved content
merchandising and ultimately conversion.”
The product detail pages were designed to highlight the 150 attributes
per product to generate an educational shopping experience for the
buyer, which is crucial in lowering the amount of shopping errors and
returns.
“We worked with EnvironmentalLights.com on a strategy to reduce online
returns,” said Jason Meugniot, Guidance’s CEO. “Our teams implemented
special alerts for ‘required products/parts’ to ensure orders are placed
accurately the first time.”
Users are alerted that the item placed in the shopping cart requires
additional parts/products; if the required item is not added to the
cart, users are prompted to acknowledge that, though a checkbox.
The project also required a highly complex product
shipping/rating/freight engine and data migration from two highly
disparate commerce platforms – a .NET shopping cart platform and a PHP
shopping cart platform.
Guidance integrated Magento Enterprise with Facebook, Twitter,
Pinterest, YouTube, LinkedIn, Google Plus, Houzz, Amazon Cloud Hosting,
UPS, U.S. Postal Service and FedEx. The platform was also integrated
with Magento modules to import the product catalog and meet
EnvironmentalLights.com requirements.
About EnvironmentalLights.com
EnvironmentalLights.com is a leading resource for sustainable,
energy-efficient LED lighting products to meet the needs of business,
commercial and residential clients. Founded in 2006 by Greg and Anne
Thorson, the company offers a broad spectrum of light bulbs, strip and
rope light, under cabinet light systems, Christmas lights, dimmers,
controls and necessary hardware for any lighting project. For more
information, please visit http://www.EnvironmentalLights.com.
About Guidance
A Magento Partner Excellence Award Winner, Guidance designs, builds and
hosts highly customized commerce solutions for today’s leading
retailers. Since 1993, national retailers and consumer product
manufacturers alike have relied on Guidance’s expertise to facilitate
more than $3 billion in web, mobile and social commerce.
Brands such as Bank of America, Behr, The Coffee Bean Tea Leaf, Foot
Locker, Harbor Freight, Honda, Hyundai, Intel, Mars, Nike, Oakley, Relax
the Back, TOMS Shoes, Walt Disney and others, have engaged Guidance to
build more than 300 world-class, multi-channel websites and apps that
captivate, engage and incite loyalty.
Learn more at http://www.guidance.com
and connect with us at http://www.twitter.com/guidance,
http://www.facebook.com/guidancesolutions,
http://pinterest.com/GuidanceSolsInc,
and http://www.linkedin.com/companies/guidance.
