Today at the Magento Imagine eCommerce 2012 conference,
Magento,
a leading eCommerce platform provider and division of X.commerce, Inc.,
an eBay Inc. (NASDAQ:EBAY) company, announced that it worked with
AOE
media, a Magento partner system integrator, to successfully meet the
commerce needs of
Rovio
Entertainment Ltd., creators of the popular Angry Birds game. The
implementation highlights will be discussed later today in AOE media’s
session, “Deployment Pipeline for Magento Enterprise in the Cloud.”
Due to Angry Birds’ popularity and high demand, AOE media implemented
Magento Enterprise to host and scale in order to accommodate its growing
user volume.
“Since the inception of Angry Birds, our brand’s explosive growth has
led to more than 700 million downloads as of February. To help us, we
approached Magento and AOE media for a solution to effectively handle
the increase in demand of our webshop,” said Niklas Kari, business
development director, Rovio. “We are pleased with the variety of tools
available on the platform that have allowed us to create a unique and
seamless shopping experience for our customers. Having the option to
plug and play other capabilities gave us exactly the flexibility we were
looking for.”
The flexibility of Magento’s platform allowed Rovio to create a
fully-scalable solution to address its business needs. Hosting Magento
on the Cloud is yet another advantage of Magento’s platform, which
enables Rovio to automatically scale to handle several thousand requests
per second.
Additionally, Magento’s platform allows for integration with the
Shipwire extension, giving Rovio fulfillment services to manage global
warehouses automatically, resulting in shipping and cost optimization
and an increase in global inventory availability.
“We created Magento as a platform specifically to support merchant needs
like those of Rovio. We take pride in our powerful and flexible
technology and believe that collaborating and partnering with other
services and capabilities provides an enhanced customer experience,”
said Roy Rubin, general manager of Magento and chief product and
customer officer of X.commerce.
