SEATTLE, WA, Apr 18, 2012 (MARKETWIRE via COMTEX) —
Mercent(TM), a leading technology company that enables retailers to
profitably reach and convert more shoppers online, announced today it
has signed online scuba retailer Dip N’ Dive as its latest client on
the award-winning Mercent Retail(TM) software platform.
Dip N’ Dive selected Mercent to help increase sales and revenue
across a broader range of shopping channels that include comparison
shopping sites, Amazon.com and Google. In addition, Dip N’ Dive will
leverage Mercent’s suite of Magento-supported technologies to enhance
its competitive position and drive excellence across its eRetailing
promotional campaigns. Mercent has replaced Dip N’ Dive’s former
vendor by offering the retailer a more sophisticated,
enterprise-level solution that enables better performance and
financial returns.
“The Mercent Retail(TM) platform stood out as a clear winner,
considering the functionality, usability and proven return on
investment with other retail clients,” said Joseph Travale, President
of Dip N’ Dive. “Mercent has a proven track record with the
industry’s largest brand name retailers, and a clear understanding of
our business and the industry at large. With Mercent our online
performance marketing will truly be world-class and consistent with
Dip N’ Dive’s vision of being a retail leader in our category.”
Mercent CEO Eric Best commented, “Mercent will help Dip N’ Dive win
in the eRetailing marketplace by providing powerful performance
marketing tools and greater visibility and insight into program
performance. Dip N’ Dive is taking an important step to enhance its
eCommerce efforts by leveraging Mercent’s sophisticated technology to
drive sales and revenues and we’re looking forward to working with
and supporting their team.”
Mercent drives retail product and offer visibility across a
comprehensive set of digital channels that include comparison
shopping sites, paid search platforms (Google AdWords, Microsoft
AdCenter); online marketplaces like Amazon and eBay; product ad
platforms including Google Product Search (GPS), Amazon Product Ads,
and Google Product Listing Ads (PLA); social shopping and shopping
search sites; and affiliate networks. The Mercent Retail(TM) platform
complements this with deep retail analytics that highlight products,
categories, brands, promotions, ads, and channels contributing most
to online performance and ROI and tools that allow retail marketers
to take action on these insights.
To learn more about Mercent and its full product portfolio, or for an
in-person demo, contact Mercent Sales at 206 832 3900 or
sales@mercent.com. Information regarding Mercent Retail shopping feed
management technology, Mercent Performance marketing services, and
the complete list of online marketing channels in the Mercent
Shopping Network is also available at
www.mercent.com .
About Mercent:
Mercent ensures the world’s leading retailers are
visible, competitive and profitable where consumers shop online.
Through its award-winning Mercent Retail(TM) SAAS technology and
Mercent Performance(TM) professional services, Mercent helps the
world’s most successful online merchants including 1-800-Flowers,
Bass Pro Shops, GUESS?, L’Occitane USA, HSN and others, maximize
their online marketing performance to drive inventory velocity,
customer acquisition, revenues and profits. Supported online shopping
destinations include Amazon.com, Google, eBay, Bing, comparison
shopping engines (CSEs), affiliate networks, social shopping sites,
and paid search and display advertising campaigns. The company was
founded by Amazon.com veterans, is venture-funded, and is based in
Seattle, WA. For more information, visit
www.mercent.com .
About Dip N’ Dive:
Established in 1976, Dip ‘N Dive has maintained a
full service retail store, educational facility, repair center and
travel department, at 500 Niagara Falls Blvd, Buffalo, NY. At Dip ‘N
Dive our goal is to provide SCUBA Divers and Snorkelers with all the
necessary equipment and education for any snorkeling or diving
adventure. For over 30 years Dip ‘n Dive has Instructed, outfitted,
and advised divers all over the world. With over 10,000 divers
certified by our staff, Dip ‘N Dive’s impact on the Western New York
diving scene is widespread. At dipndive.com we train new divers,
Advanced divers, Master divers, or even Dive masters and Instructors,
Dive rescue teams and Police or fire underwater recovery teams. By
partnering with our major manufacturers Dipndive.com carries many
major brands of popular SCUBA diving and Snorkeling equipment
including Aeris, Akona, Genesis, Henderson, Neosport, Ikelite, Mares,
Oceanic, Princeton Tech, Sealife, Scuba Pro, Aqua Lung, Sherwood,
Suunto, Innovative, Trident, Lavacore, Cressi, Big Blue and many
more. For more information visit us at
http://dipndive.com
Mercent PR Contact:
Kristine Szarkowitz
Email Contact
(tel:) 206.310.5323
SOURCE: Mercent
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